Philips Hue says US costs will go up in July due to tariffs

When Philips Hue’s US costs go up subsequent month, you may formally know who in charge. (Trace: It rhymes with “rump.”) Guardian firm Signify instructed Hueblog (via The Verge) that its worth will increase are “a direct results of tariffs.” See how straightforward that was, Amazon?

Earlier than that affirmation, the corporate vaguely referred to an upcoming worth improve. “Hurry, costs go up on July 1,” advertising and marketing copy from earlier this month said.

Signify’s assertion to Hueblog doesn’t mince phrases about Trump’s trade war being the perpetrator. “Signify will improve costs on our Philips Hue portfolio within the US, efficient July 1, 2025, as a direct results of tariffs,” it wrote. “We stay dedicated to offering customers with high-quality merchandise and options that make sensible lighting extraordinary. Signify reserves the precise to change costs primarily based on new or extra tariffs changing into efficient sooner or later.”

We don’t but know the precise worth will increase. The corporate says it would reveal them after they take impact on July 1. However there are some hints. The newly upgraded Hue sensible button prices $32 in comparison with the old model’s $25. Should you assume that’s as a result of it’s a brand new model, the product stayed on the identical €21.99 as its predecessor in Europe. Up thus far, the corporate’s US pricing had been round a 1:1 conversion.