Jamie Lee Curtis publicly shamed Mark Zuckerberg to take away a deepfaked advert

Jamie Lee Curtis is the most recent superstar to call attention to rip-off advertisements on Fb and Instagram that use AI-manipulated video to hawk sketchy merchandise. Curtis additionally seems to have encountered one other subject acquainted to many Fb customers: struggling to get the corporate’s consideration.

In posts on Fb and Instagram, the actress requested Mark Zuckerberg to intervene to cease the unfold of a “completely AI faux industrial” of her. “My title is Jamie Lee Curtis and I’ve gone by way of each correct channel to ask you and your workforce to take down this completely AI faux industrial for some bullshit that I did not authorize, conform to or endorse,” she wrote. The put up additionally included screenshots of the Meta CEO’s Instagram — Zuckerberg apparently would not comply with Curtis — and a screenshot from the rip-off advert.

“If I’ve a model in addition to being an actor and writer it’s that I’m recognized for telling the reality and saying it like it’s and for having integrity and this use of my photographs … with new, faux phrases put in my mouth, diminishes my alternatives to truly communicate my reality,” she wrote. “I have been advised that if I ask you immediately, possibly you’ll encourage your workforce to police it and take away it.”

It is not clear what the video, which appeared to depend on manipulated footage from an interview Curtis did with MSNBC, was meant to advertise. Curtis shared a display screen seize with textual content that mentioned “I might need everybody affected by.” However Curtis is way from the primary superstar to get caught up in such a rip-off.

Earlier this yr, Engadget reported that dozens of Fb pages have been utilizing AI tech to control movies of Elon Musk and different celebrities to be able to promote fake cures for diabetes. A lot of these clips used comparable phrasing, resembling “If I have been to die tomorrow, I might need each diabetic, together with you, to know this.”

The rise of low cost and available AI instruments have made it comparatively straightforward for scammers to impersonate celebrities to promote sketchy merchandise or promote different schemes. Final yr, Tom Hanks warned his followers about advertisements “selling miracle cures and marvel medication” utilizing his title and voice. He mentioned the advertisements have been made “fraudulently” with the assistance of AI.

Johnny Depp additionally warned his fans about AI-enabled impersonators. “At the moment, AI can create the phantasm of my face and voice,” he wrote. “Scammers might look and sound similar to the actual me.”

A spokesperson for Meta mentioned the corporate was eradicating the video flagged by Curtis for violating its insurance policies however declined to remark additional. The corporate mentioned final yr it was cracking down on “celeb bait” scams, however hasn’t disclosed what number of celebrities or public figures are collaborating in this system which depends on facial recognition know-how.

In a touch upon her Instagram put up, Curtis confirmed that she did ultimately get Meta’s consideration. “IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!”